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Nokia vows revenge in touchphone market


2nd January, 2009

The world's largest mobile phone company has been slow to bring in touchphone technology to rival Apple's iPhone and the BlackBerry Storm. A month ago Nokia launched its N97, which it dubbed the "world's most advanced mobile computer". It combines a 3.5 inch touch-screen with a slide-out Qwerty keyboard. But the launch came almost a year and a half after Apple's pioneering device hit the market. One of the most important battles now is for supremacy in the so-called 'smartphone' market - for phones that also surf the web, provide access to email and have other features like music players and route planners. Olli-Pekka Kallasvuo, Nokia's chief executive, admitted the company had been "a follower" in terms of touch-sceen technology. Nokia recorded a fall in smartphone sales in the third quarter of 2008, according to research company Gartner. But it wants to regain the initiative by becoming the world's largest maker of touch-screen phones. To that aim it also launched a more basic touch-screen phone last October, the 5800. Growth in these top-end markets is likely to be crucial in 2009, when Nokia predicts handset sales by all manufacturers will fall for the first time in eight years.



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